Walmart:
“Last-Minute Larry”

Sr. Art Director Lianna Petridis
Sr. Copywriter Molly McKay
Creative Directors Dana Ciani, Alyssa Graff
ECD Anthony Atkinson
Agency Cossette

Some people are so good at procrastinating buying Christmas gifts, it becomes an art form. And with Walmart’s Dollar Days, this procrastination is taken to new heights – meet Larry, the ultimate last-minute holiday shopper.