Organ DonerNorth

Art Director Lianna Petridis
Copywriter Molly McKay
Creative Directors Rica Eckersley, Adam Thur
Agency DonerNorth

Advertising isn’t an industry known for saving lives. But with less than a quarter of Canadians signed up to be organ donors, there are a lot of lives to be saved. That’s why at DonerNorth, we thought we could use our agency name to encourage the ad industry to do something good.

Case Study

 

Agency-Targeted OOH

We targeted agencies by putting up custom wildpostings outside their offices, providing some not-so-subtle pressure for them to register to become organ donors.

Broken Heart Love Affair

GUT

GUT

No Fixed Address

Awards & Recognition

ADCC – Self-Promotion, 2022 (Silver)
Communication Arts – Self-Promotion, 2022

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