Organ DonerNorth
Art Director Lianna Petridis
Copywriter Molly McKay
Creative Directors Rica Eckersley, Adam Thur
Agency DonerNorth
Advertising isn’t an industry known for saving lives. But with less than a quarter of Canadians signed up to be organ donors, there are a lot of lives to be saved. That’s why at DonerNorth, we thought we could use our agency name to encourage the ad industry to do something good.
Agency-Targeted OOH
We targeted agencies by putting up custom wildpostings outside their offices, providing some not-so-subtle pressure for them to register to become organ donors.
Awards & Recognition
ADCC – Self-Promotion, 2022 (Silver)
Communication Arts – Self-Promotion, 2022