Wayward Arts:
How to be a Cult Leader

Art Directors/Designers Lianna Petridis, Adam Damiani, Mike Corpuz
Copywriters Molly McKay, Jenny Glover
Cult Leader Molly McKay
Design Directors Nathalie Cusson, Louis Duarte
ECD Jenny Glover
Agency Juniper Park\TBWA

Wayward Arts handed over full creative control to our agency, asking us to execute a “how to” themed edition. So, we focused on the eerie similarities between social media influencers and cult leaders.

Introducing, ‘How to be a Cult Leader.’ The step-by-step guide on how to harness the power of your flawless bikini body to become a god-like figure to thousands of devoted social media followers who would drain their life savings and maybe sacrifice a small childhood pet to be just like you.