Harlequin
75th Anniversary
Art Director Lianna Petridis
Copywriter Molly McKay
Designer Bruna Macedo
Creative Directors Sarah Rutherford, Dani Gaede
Agency Cossette
For 75 years Harlequin has been sweeping readers off their feet. But to many, this was just a brand for older ladies, featuring outdated ideas of romance. That’s why we were challenged to create a campaign to show people how much this publication has evolved in the past 75 years.
We did this by launching The People’s Romance. A data-driven campaign celebrating the romance fans who built Harlequin into the empire it is and all the romantic moments they’ve read over the years. Every stolen glance, passionate kiss and steamy romp.
Stills
Targeted Pre-Roll
We continued our campaign on YouTube by creating animated contextual pre-roll that plays depending on the upcoming video.
