Holiday 2020:
“The Gift Hunt”

Art Director Lianna Petridis
Copywriter Molly McKay
Creative Directors Rica Eckersley, Adam Thur
Agency UNION

Everyone can remember the giddy excitement of knowing there’s gifts hidden somewhere in the house. That’s why we wanted to tap into this nostalgic feeling to bring to life a childhood rite of passage: the gift hunt. And when these gifts come from Best Buy, it makes the hunt so much more exciting.

Holiday 2019:
“Holiday Rewind”

Art Director Lianna Petridis
Copywriters Molly McKay, Caitlin Keeley
Creative Directors Rica Eckersley, Adam Thur
Agency UNION

We’re all looking for the best reactions to our gifts: squeals of joy, happy dances, and on some occasions… real-life tears. But to get these reactions, you need to get the best gifts. That’s why we took viewers on an exhilarating journey back to the place where holiday excitement begins.